The 11th Annual McCarthy Symposium at Uber

Trademark Law and its Challenges

March 27, 2020
Pre-Event Dinner at SF City Club, March 26, 2020

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The world's premier trademark, branding and consumer behavior conference comes to UBER's HQ in San Francisco, CA on March 27, 2020 for a full-day of networking and educational panels on cutting-edge IP topics.

Agenda

Keynote

Competing in an AI Economy

Marco Iansiti — Professor, Harvard Business School; Founder, Keystone Strategy

Panel 1

Regulating Advertising on the Platforms —
Google, Amazon, Twitter, Facebook, Alibaba, Reddit, Instagram, YouTube

Panel 2

Trademark Law's Built-in Tensions with Marketing Strategy
Around Descriptive Marks

Keynote 2

The Changing and Challenging Landscape of
In-house Trademark Lawyers

Panel 3

Update on International Trademark Law
Other Than Platform Liability

Panel 4

Roundup on ICANN

Panel 5

Proving Trademark Damages

The 11th Annual McCarthy Symposium
is sponsored by:

REGISTER NOW