The 11th Annual McCarthy Symposium at Uber

Trademark Law and its Challenges

March 27, 2020
Pre-Event Dinner at SF City Club, March 26, 2020

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The world's premier trademark, branding and consumer behavior conference comes to UBER's HQ in San Francisco, CA on March 27, 2020 for a full-day of networking and educational panels on cutting-edge IP topics.

Agenda

Keynote

Competing in the Age of AI

Marco Iansiti, Harvard Business School & Keystone Strategy

Panel 1

Regulating Advertising on the Platforms —
Google, Amazon, Twitter, Facebook, Alibaba, Reddit, Instagram, YouTube

Moderator

Britt Anderson, Perkins Coie

Panelists

Dan Dougherty, Alibaba

Annabelle Daniela Varda, Google/YouTube

Austin Phillips, Facebook

To be announced, Twitter

Dana Brown Northcott, Amazon

Panel 2

Trademark Law's Built-in Tensions with Marketing Strategy
Around Descriptive Marks

Moderator

Cam Gatta, Microsoft

Panelists

David Bernstein, Debevoise Plimpton

Shannon Zmud Teicher,
Jackson Walker

Mark Puzella,
Orrick

Bobby Ghajar, Cooley LLP

Panel 3

Update on International Trademark Law
Other Than Platform Liability

Moderator

Hope Shovein, Brooks Kushman

Panelists

Gordon Humphreys, EUIPO

Janice Bereskin,
Bereskin Parr

Yongbo Li,
Fair Sky Law

Joana de Mattos Siqueira, Montaury

In-House Speaker

Rob Doerfler, Mars

Panel 4

Roundup on ICANN

Moderator

Russ Pangborn, Seed IP

Panelists

Statton Hammock, Mark Monitor / CompuMark

Fabricio Vayra,
Perkins Coie

Joe Ferretti,
Pepsi

Mary Wong,
ICANN

Ken Taylor, Marksmen

Panel 5

Proving Trademark Damages

Moderator

Bill Ghallagher, GGU

Panelists

Tom McCarthy, McCarthy Institute

David Franklyn,
GGU

Krista Holt,
Econone Research

Audra Heinze, Banner Witcoff

The 11th Annual McCarthy Symposium
is sponsored by:

6 credits of CLE available to student attendees

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