The McCarthy Institute is named after J. Thomas McCarthy, its Founding Director and world-renowned author of the multi-volume treatise, Trademark and Unfair Competition Law, which has been cited in over 6,000 judicial opinions. Over the past decade, the McCarthy Institute has grown into a community of IP and branding professionals focused on the latest developments in trademark law, the technologies powering brand development, and the consumer behaviors that make up brand perception. The McCarthy Institute strives to develop a better understanding of the way that culturally transformative business trends shape the law and vice-versa.
The McCarthy Institute pursues original research, publishes peer-reviewed scholarship, sponsors industry events, and hosts an annual symposium that draws hundreds of the world’s top legal and branding professionals.
In 2018, the McCarthy Institute was relocated jointly in both the law and business schools at Golden Gate University in downtown San Francisco.
Partner, Seed IP Law Group LLP
Mechthild Esser Nemmers Professor of Marketing, Northwestern University
Associate General Counsel, Microsoft
Partner, Debevoise & Plimpton
Partner, Sheppard Mullin
Chairperson of the Fifth Board of Appeal, EUIPO
Howard J. Trienens Professor of Law, Professor of Psychology, Northwestern University
Professor of Law, Georgetown Law
Professor of Marketing, The University of Texas at Austin
Associate Professor of Law, Golden Gate University