Collaborating to solve IP and branding challenges

The McCarthy Institute sits at the intersection of trademark law, marketing, technology, and consumer behavior. A joint-program with Arizona State University’s Sandra Day O’Connor College of Law, the McCarthy Institute conducts regular symposia, workshops, networking groups, and pursues original IP and branding research and scholarship.

Directors

Prof. J. Thomas McCarthy

Founding Director
of The McCarthy Institute

Prof. David Franklyn

Director, The McCarthy Institute, Professor of Law at Arizona State University

Events

Corporate headquarters, law firm offices, and university lecture halls host the McCarthy Institute.